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Tourism Strategic Action Plan

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Project Summary:  A comprehensive tourism asset development and marketing plan aimed to increase visitors and investment to the City over the next three years.   
Location: Various Downtown Orillia street festival
Budget: $65,000
Timeline: 2016 - 2018 (Plan Development and Implementation)
Current Status: Final Plan was completed in Oct 2016. Implementation Plan expected for Council Consideration in June 2017.
Project Contact: Ainsley Crombeen, Manager of Tourism and Marketing 

Orillia is Making Tourism a Priority

Collage of tourism related images

Recognizing the huge economic potential tourism holds for the community, the City of Orillia has created a vibrant, goal-oriented strategy that is aimed to set the groundwork for a thriving tourism industry in and around Orillia.

Consultation and Feedback

The process of developing this important plan, which outlines recommendations for the City of Orillia and its various stakeholder groups, including industry, government and local tourism organizations, involved a significant amount of consultation over the first two to three months of the project.  

Stakeholder and public consultations workshops were held on on Tuesday, June 28, 2016.  Public surveys where also deployed in July 2016, to obtain comments form those who were unable to attend the Townhall session.

The project team reviewed all relevant background reports.  They conducted a media and social media scan to determine visitor's perceptions of Orillia as a place to visit, conducted one-on-one interviews, site visits to Orillia's tourism landmarks and special offerings. With feedback and insight in-hand, the project team compiled a goal-oriented Tourism Strategic Action Plan, which was presented to Council in the October 2016.

people at a public meeting

man sitting on bench looking at port of orillia


"With so much potential for sustainable tourism growth at our fingertips, it's crucial for us to put a thoughtful, consultation-focused action plan in place now to guide our next stage of tourism growth here in Orillia,"  Dan Landry, City of Orillia's Economic Development Department.

Given tourism's role as a key economic driver in the community, the City of Orillia, working closely with partners at Regional Tourism Organization 7 (Bruce/Grey/Simcoe), hired destination development firm Bannikin Travel & Tourism to help develop the Three-Year Tourism Strategic Action Plan and One-Year Business Implementation plan. Bannikin is based in Toronto, with strong experience in developing community-based tourism strategies for emerging destinations.

Tourism in Orillia

Just one hour from Canada's biggest traveller market, the GTA, Orillia is in an excellent location to attract a diverse range of visitors. It is a nature lovers' paradise, given its picturesque shores of Lake Simcoe and Lake Couchiching and exceptional access to swimming, boating, fishing, hiking, camping, cycling and skiing.

The two National Historic Sites - the 4,000-year-old aboriginal Mnjikaning Fish Weirs in The Narrows between Lakes Simcoe and Couchiching, and the elegant summer home of Canada's beloved humorist, Stephen Leacock on Brewery Bay - as well as the Orillia Opera House, Orillia Museum of Art and History and the City's active arts and culture scene with a feast of festivals, provides an excellent base for cultural explorers.

Just outside of Orillia is Casino Rama Resort, a world-class facility with non-stop excitement and international entertainment.  Orillia is also surrounded by other destination resorts including Horseshoe Valley, Hardwood Hills, Bayview Wildwood and home to a number of hotels and quaint B&Bs.

To support the sports tourism sector, Orillia has 27 km of active trails, home to the Port of Orillia along the Trent-Severn Waterway, Rotary Place - the twin-pad ice area and outdoor soccer fields, and development of the City's new recreation and wellness facility has now begun.

Downtown Event


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