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Read the 2025 Downtown Tomorrow Plan
In 2025, the City of Orillia endorsed, in principle, an updated Downtown Tomorrow Plan, which is a long-term vision for Orillia’s Downtown. In 2022, Council directed staff to embark on an update to the Downtown Tomorrow Plan. Urban Strategies was retained to complete this update as they were the authors of the original 2012 Downtown Tomorrow Plan.
The 2025 Downtown Tomorrow Plan establishes 7 goals for the City’s Downtown:
- Increase the Residential Population and Offer a Full Range of Housing Options.
- Reinforce Downtown as a Civic and Institutional Hub.
- Acknowledge Orillia’s Indigenous History and Reinforce its Cultural Richness.
- Enhance the Shopping and Dining Experience.
- Improve Connections Downtown and Enhance Safety.
- Create and Enhance Space for Playing, Gathering, and Relaxing.
- Promote Orillia as a Year-round Destination and Enhance the Visitor Experience.
The 2025 Downtown Tomorrow Plan proposes 31 strategic initiatives to be pursued over the next 20 years to achieve the 7 goals for the Downtown:
- Facilitate the development of affordable housing Downtown.
- Facilitate infill development in the Downtown core.
- Facilitate redevelopment and intensification in South Downtown.
- Continue the extension of Lightfoot Drive southward.
- When the OSMH relocates, works with the hospital and the Province to optimize the site for mixed use development that maintains a health services hub.
- Enhance the CIP programs that encourage brownfield development, upper-storey residential conversions and façade improvements.
- Ensure an adequate supply of parking to support residential intensification.
- Work with Lakehead University, Georgian College and DOBIA and landowners on strategies to bring more students Downtown.
- Transform the Farmer’s Market.
- Work with Indigenous peoples and organizations to identify opportunities to recall, acknowledge and celebrate Indigenous culture and history.
- Work with Orillia & District Arts Council, the DOBIA, and property owners to make underutilized spaces available to artists and community groups.
- Upgrade Mississaga Street.
- Integrate public art into the design of streetscape and open space improvements.
- Continue to support outdoor dining.
- Coordinate and extend shopping hours.
- Enhance key passageways and other connections to parking lots.
- Improve active transportation connections to the Orillia Recreation Centre.
- Enhance the Colborne Street and Coldwater Street streetscapes as development comes forward.
- Plant additional trees on neighbourhood streets.
- Improve transit connections to and within Downtown.
- Building on the Waterfront Centre to create a multi-purpose recreation hub.
- Improve Veterans’ Memorial Park.
- Develop and implement a “sports court plan” for Downtown.
- Develop an ecological restoration and public access plan for the Rexton property.
- Redesign Library Square and improve its interface with Mississaga Street.
- Build a dog park at the Orillia Recreation Centre.
- Attract a new hotel or other unique accommodations to the Downtown.
- Update and implement a four-season tourism strategy.
- Work with Metrolinx to implement seasonal GO Bus service to Orillia.
- Continue to expand and enhance wayfinding.
- Spice up Downtown and increase pedestrian safety with vibrant, low-cost streetscape improvements.
| Implemented Actions from the 2012 Downtown Tomorrow Plan |
| Between 2012 and 2025, many of the strategic initiatives in the 2012 Downtown Tomorrow Plan have been achieved or are in progress. This includes the Waterfront Redevelopment Project, Centennial Drive Reconstruction, and the Downtown Tomorrow Community Improvement Plan. |
Background
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Why Downtown Tomorrow? |
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Downtowns are important places. They are the historic and symbolic heart of a community and a reflection of its image, pride and prosperity. They are the meeting place for the entire city, where people of all backgrounds come together to celebrate and share common experiences. For an increasing number of people, they are also a desirable place to live. An attractive and active downtown makes a positive statement about a city, whereas a struggling downtown sends a negative message to prospective residents, businesses and investors. A healthy city needs a healthy downtown.
A successful downtown:
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| History of the 2025 Downtown Tomorrow Plan |
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Lead by Urban Strategies, the 2025 update to the Downtown Tomorrow Plan commenced in November of 2022 with stakeholder consultations with the following organizations followed by meetings with members of Council in December of 2022:
In May of 2023, three days of consultation opportunities were held together with an online survey. The in-person consultations kicked off with a Public Open House to educate the public about the First Nation’s history and its relationship to Orillia. The Public Open House also reviewed the progress on implementation of the 2012 Downtown Tomorrow Plan and shared precedents from other mid-sized Ontario cities. Participants were invited to provide their feedback on draft goals and to share their ideas for projects that would bring about positive change in the Downtown. Subsequently a Downtown Workshop was held where participants shared their insights on the challenges and opportunities for the Downtown. This consultation concluded on the third day with an open house for Mayor and Council members of the City of Orillia and the Chief and Council of Chippewas of Rama First Nation to be provided with an overview of the Downtown Workshop and the key themes that had emerged.
As a result of this consultation, a draft of the updated Downtown Tomorrow Plan was presented to Council at its June 17, 2024 meeting. Following the Council meeting held on June 17, 2024, an extensive, full-scale communications campaign was launched to garner the public’s input on the draft plan. An online survey generated 217 responses and several written submissions. Following this consultation, Urban Strategies reviewed the public’s comments and revised the draft plan accordingly to reflect feedback from the public. The Final 2025 Downtown Tomorrow Plan was endorsed, in principle, by Council at its meeting on March 24, 2025. |
Major Projects
The Downtown Tomorrow Plan has facilitated several major, ongoing projects in the City of Orillia.
| Waterfront Redevelopment Project |
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In 2012, the City adopted the Downtown Tomorrow Plan, which set out a long term vision to better connect the downtown core and waterfront area. In 2016, the City acquired 70 Front Street North, an underutilized parcel of land which contained a large commercial plaza, with the intent to extend Coldwater Street to Centennial Drive and facilitate redevelopment of the southern portion of the plaza. A shared vision between the City and the developer is crucial to the success of this project, the 9.75-acre site was sold through two phases. The first phase was the Request for Qualifications (RFQ), which determined a shortlist of qualified proponents who share Council’s vision. The second phase was the Request for Proposals (RFP), which invited the shortlisted proponents to submit their detailed redevelopment proposal for the site. In 2021, FRAM Building Group was selected as the preferred proponent for the Waterfront Redevelopment Project. The property sale to FRAM Building Group (FRAM) was completed on April 5, 2022. Moving forward, the concept will be further developed and refined through the development approval process.
New Temporary Municipal Parking Lot at 70 Front St. N. Now Open A new temporary municipal parking lot is open in the downtown waterfront area effective July 29, 2022. The City of Orillia worked with FRAM Building Group (FRAM) on a lease agreement to accommodate more than 60 temporary parking spaces at 70 Front. St. N. The new temporary municipal parking lot, known as Lot 13, consists of 65 regular parking stalls, and three accessible parking spaces in accordance with the Accessibility for Ontarians with Disabilities Act. The rate for temporary Lot 13 is in line with the City’s current municipal parking lots and has an eight-hour time limit. Given the temporary nature of the lot, pay-and-display machines will not be installed. Parking can be paid by using the Passport Parking mobile application, which allows you to pay, extend, and manage your parking session. The Passport Parking app is user friendly and available to download from all major app stores. For more information regarding parking in Orillia, please visit the Parking page. For more information on projects taking place in the area, see details below. |
| Centennial Drive Area Improvements |
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The City of Orillia initiated a Municipal Class Environmental Assessment (Class EA) and detailed design study in May 2016 for the proposed re-alignment of Centennial Drive to enhance traffic operations and to promote active transportation (walking, cycling, etc.) and vehicular traffic connectivity between the downtown core and the waterfront. This in turn furthers the objective of the Downtown Tomorrow Plan. A Public Information Centre (PIC No. 1) was held November 9, 2016 as part of Phase 2 of the Class EA process to present alternative solutions under consideration. Following that meeting and the receipt of public and agency input, the City authorized an expansion of the study area and scope of work in February 2017. The initial scope of study included the re-alignment of Centennial Drive / Canice Street from Brant Street to Elgin Street and the extension of Coldwater Street from Front Street to Centennial Drive. This was expanded to include:
For detailed information regarding this project, please visit the Centennial Drive Area Improvements project page.
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| Downtown Tomorrow Community Improvement Plan |
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The Downtown Tomorrow Community Improvement Plan (DTCIP) launched on January 1, 2017. This program seeks to encourage growth in Downtown Orillia, and includes grants to offset costs of development in the downtown core for projects such as façade improvements, signage, feasibility studies, building improvements and the creation of residential units. Over time, the DTCIP is expected to increase tax assessment, employment opportunities and housing options in the City's core as part of a longer term plan to revitalize the downtown and link it more closely to Orillia's waterfront. A Community Improvement Plan (CIP) is a tool authorized by the Planning Act and Municipal Act that allows municipalities to offer financial incentives such as grants and loans to property owners and business tenants in order to encourage downtown, neighbourhood and community revitalization. In 2022, Orillia Council approved the implementation of a new suite of Tier 3 incentive programs geared towards much larger projects that would add jobs and housing to downtown Orillia. The Tier 3 programs include a Development Charge Grant Program, a Tax Increment Grant Program and a Brownfields Tax Assistance Grant Program. For detailed information regarding this project, please visit the Downtown Tomorrow CIP project page. |
Implementation of the 2012 Downtown Tomorrow Plan
The 2012 Downtown Tomorrow Plan recommended 33 strategic initiatives to be achieved over the 20 years following 2012. See the strategic initiatives listed below, and the progress that was made to date on implementation of the 2012 Downtown Tomorrow Plan.
| Increase the Residential Population Downtown | ||||||||||||
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| Reinforce Downtown as a Civic and Institutional Hub | ||||||||||||
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| Celebrate Downtown’s Cultural Heritage and Activity | ||||||||||||
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| Improve the Shopping and Dining Experience Downtown | ||||||||||||
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| Improve Connectivity and Streetscapes Downtown | ||||||||||||
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| Create New Spaces Downtown for Playing, Gathering and Relaxing | ||||||||||||
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| Promote Orillia and Enhance the Visitor Experience | ||||||||||||
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