Sport tourism workshop comes to Orillia

The Canadian Sport Tourism Alliance (CSTA) in conjunction with the City of Orillia, the Orillia Sports Council, and the Ontario Trillium Foundation, is holding a one-day sport tourism workshop on Friday Nov. 15, 2013 at Rotary Place.

The Orillia workshop brings together sporting event, tourism and economic development experts, with community officials to share their knowledge and experiences, and provide training on the CSTA’s leading-edge industry tools.

“Sport tourism is a growing economic development opportunity for the City of Orillia,” said Mayor Angelo Orsi. “These types of workshops can have a positive impact on the area for years to come by strengthening the local sports agencies and groups and giving them the opportunity for professional development.”

Sport tourism is the fastest growing grassroots economic development initiative in Canada today, with approximately $3.6 million in annual domestic spending.

What:  Canadian Sport Tourism Alliance workshop

When:  Friday Nov. 15, 2013
Media are invited to attend from noon to 1 p.m.

Where: Rotary Place
Orillia Room
100 University Ave.

Representatives from Orillia and surrounding areas, including Bracebridge, Barrie, Oro-Medonte, Rama, Huntsville and the Algonquin Highlands, will be present. The expertise provided by CSTA will help guide these stakeholders towards capacity-building in attracting and hosting major sporting events and utilizing the latest methods and techniques as outlined by the alliance.  

Topics to be discussed include how to maximize revenue associated with bidding, hosting and managing sporting events, and direction on how communities can become more actively involved in the sport tourism industry.

The City of Orillia is a city of 30,586 people in the heart of Central Ontario on the shores of Lake Couchiching and Lake Simcoe. Visit our website at orillia.ca.

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Michael Ladouceur
Sport Program Supervisor
City of Orillia
705-325-2050
mladouceur@orillia.ca

Jennifer Ruff
Manager of Communications
City of Orillia
705-325-8929
705-238-9209 (cell)
jruff@orillia.ca